Sunday 22 September 2013

Hall's Theory


The film poster is advertising the film '21 Jump Street'. For this films advertisement, they decided to make many different posters for it. For someone who hasn't seen this film, they could interpret it in many different ways.
The preferred reading for this poster is showing two guys running away from an explosion, the massive flame in the background is showing us that there's action in the film.
Although, the oppositional reading is that it looks like its all about action and massive explostions when maybe only half of it is.

1 comment:

  1. Hmm..I'm not sure that counts as an oppositional reading Megan. You definitely understand the preferred reading. However, an oppositional reading is usually a complete misinterpretation.

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